The region of Zug is surprisingly varied. With its first-class travel connections and a unique blend of urban life and nature, the region has deservedly drawn the attention of the international business world, and is a popular recreational area.

Zug is known as a great place to live: its sunsets, cherries and two beautiful lakes are famous, and visitors are quickly made welcome. The quality of life in Zug is very high, with an optimal mix of pulsating city, international commerce and tranquil country areas.

The city stands for authenticity. Cherries, Rötel (a fish specialty) and Zug design are part of the region’s personality, as are the international commerce and pharma companies, high-tech firms, and the Blockchain technology of Crypto Valley in Zug. The region has excellent links to Lucerne, the greater Zürich area and Zürich airport, and offers qualified staff and young professionals excellent opportunities to work in an attractive business location.

The history of the Zug region is fascinating, and the Battle of Morgarten and Zug Castle are widely known. The submerged lake dwellings in Zug are a UNESCO world cultural heritage site, and the Höllgrotten caves in Baar are famous. The region offers many outdoor activities away from the city, such as boat trips on Lake Ägeri or Lake Zug. The city and the surrounding countryside offer visitors an authentic experience unique to the area.

Those interested in culture will find Zug particularly interesting, as a wide range of art may be viewed by the public. Even the key to the clock tower – a historic landmark of Zug – is available free of charge. A visit to the older parts of Zug is like a trip back in time: the medieval quarter consists of beautifully renovated buildings directly beside the lake, and is a must-see destination for tourists.

There is always something going on in Zug, even in winter. The BOSSARD Arena, the most modern ice hockey rink in Switzerland, opened in 2010. It is the home rink of EV Zug, and during the Winter Universiade will be the venue for the men’s preliminary rounds and all semi-final and final matches.

Snow crystals glisten in the sunshine – the rural areas of the Zugerland region can be reached in no time. Cross-country skiing can be enjoyed in Unterägeri and Menzingen, with trails overlooking the sea of fog below. Just one circuit is an invigorating experience. The Zugerberg mountain directly above Zug offers the ideal terrain for snowshoe hiking.